Work, with the numbers.
Each story starts with the problem, shows what I did, and ends with the result. When something went sideways, that's in there too.
Paid media, judged by closed revenue
Best six-month paid media run in ASI history.
Read the storyBuilding the growth function
Two campaign managers became a team of seven.
Read the storyAttribution from first touch to closed deal
Paid search lead-to-qualified conversion tripled.
Read the storyTurning one-off email sends into a program
Templates, testing and a monthly offer behind our best six-month sales run.
Read the storyReporting that runs the week
Pacing models that showed where the month was heading.
Read the storyGiving a technical company a personality
A brand blueprint for Hayes, and one way to write.
Read the storyPutting AI to work on the weekly grind
Claude and ChatGPT took hours of repeat work off the week.
Read the story
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