Notes from the work
What I've learned running growth marketing for B2B companies. Short posts, real numbers, and the mistakes too.
How to build a rolling email benchmark and use it every month
Industry averages can't tell you if your last send did well. Your own 13 months of history can.
Judge paid media by closed revenue, not platform cost per acquisition
Platform numbers tell you what a click cost. Your CRM tells you whether it became a customer.