Experience
Healthcare technology, pharma, industrial B2B, and a membership organization. Same job each time, which was to turn marketing into pipeline you can measure.
Advertising Specialty Institute (ASI)
Built the growth function from two campaign managers to a team of seven. Qualified lead volume up 33% in 2024 and 62% in 2025, and marketing sourced nearly 80% of new business. See the case studies.
IQVIA
MQLs up 300% in the first year, comparing 2018 with 2019. Rolled out Eloqua for the US team. Acting head of marketing for nine months. Built a marketing metrics framework that was later adopted across the global organization. Led a team of five and joined more than 400 US sales meetings.
Hayes, Inc.
Brand blueprint story on the Hayes case page. Also implemented HubSpot with lead nurturing and a lead scoring model, and ran the company's first Client Symposium in 2016.
NextGen Healthcare
Hired as a market manager and promoted to director in March 2014. Launched and scaled the lead nurturing program. Built the content strategy team and moved all marketing literature into one branded design. Ran the HIMSS trade show program, including every pre-show and post-show campaign.
Brooks Instrument
Rebuilt the website for 30% more visits. Grew sales leads 20% through white papers, e-newsletter advertising, and site updates. Launched a new brand identity and managed product integrations for two acquisitions and one divestiture.
Prince Sports
Began as a marketing intern for Benetton Sportsystem USA, working on brands including Prince, Ektelon, Rollerblade and Nordica. Became marketing communications manager, then product and marketing manager for Indoor Court Sports, which covered Prince Squash and Ektelon Racquetball. Finished as marketing communications manager for all racquet sports.
Awards at NextGen Healthcare
- Marketing Campaign of the Year, Healthcare, Rx and Services · The American Business Awards, Bronze · HIMSS14
- Best Marketing or Sales Brochure or Kit, Online/Electronic · Stevie Award, Silver · NextGen Ambulatory EHR
- Marketing Campaign of the Year, Health Products and Services · Stevie Award, Bronze · HIMSS13
Education and certification
- Bachelor of Science, Business Administration and Marketing · Millersville University · 1999
- HubSpot Inbound Certification
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