Jim Hollis bloghttps://jimhollismarketing.com/blog/Plain-English posts on paid media attribution, HubSpot, email benchmarks, forecasting and building marketing teams.en-usHow to build a rolling email benchmark and use it every monthhttps://jimhollismarketing.com/blog/build-a-rolling-email-benchmark/https://jimhollismarketing.com/blog/build-a-rolling-email-benchmark/Wed, 14 Oct 2026 12:00:00 +0000Build a 13-month, volume-weighted email benchmark, rebuild it monthly, and judge every send against it. Includes the timestamp mistake we made.Judge paid media by closed revenue, not platform cost per acquisitionhttps://jimhollismarketing.com/blog/judge-paid-media-by-closed-revenue/https://jimhollismarketing.com/blog/judge-paid-media-by-closed-revenue/Tue, 13 Oct 2026 12:00:00 +0000Platform cost per acquisition can point the opposite way from your CRM. Here's how to check your campaigns against closed revenue and move budget to what wins.